Devraj Bhadra: Diploma Project in Germany

After my research exchange program at HsH, Hannover from August 2011 to March
2012 based on my experience in Germany, I decided to try and find a
design Diploma project for my final year in the Master’s Degree
Programme at National Institute of Design, India. I therefore decided
to take some advice from my mentor in HsH, Prof. Birgit Weller and
with her guidance I was lucky to have a Diploma project contract with
a very large seat manufacturing firm, ISRINGHAUSEN GmbH from June -
October 2012.

Devraj Bhadra at ISRI

The project brief was to design a bus passenger seat family for the
year 2020. The theme or the design direction for this was :
Semi-transparent design with Dynamic body support systems. This meant
to show the structure and design to the users in the right amount and
create a brand new ergonomic design concept. Unfortunately it is not
allowed to share the details of the concept online because of
copyright and design patent but I can proudly say that I have had an
amaying experience of the professional environment and also about how
a design flows from the computer to reality. Besides design another
thing I learnt was communication in an office environment which is
very important if you want your design to be supported.

I plan to mix this wide range of design and work experience from India
and Germany, whichI have been fortunate to recieve and see how I can
design my future. Thank you India and thank you Germany.

(actually, thank you Birgit Weller ONLY…the only reason for everything) :)
Devraj Bhadra


A big number! 2012 – 12 scholarships for german and indian students and graduates

Welcome! Since september four indian design students Sandesh Dasharath Gavade, Srikanth Varma Penumatcha, Shreya Chakravarty and Rajesh Sriram from NID are studying at Hochschule Hanover. All of them are staying six month in Germany. We are happy and looking forward to welcome Harshita Kulkarni and Rahul B too. Both of them are indian graduates and they will stay in Berlin at HTW for two months.
The four german design students: Olga Graf, Robert Wyszka, Daniela Kuehnle and Julia Schack and the graduates Daniela Gellner and Alexander Gellner are staying in this time in India. We want to send congratulations to all for the scholarship from the DAAD - New Passage to India.
The german and indian students are studying and researching in Germany or India and will work with Ravi Shankar, Birgit Weller, Katrin Hinz, Katarina Krämer and Marie Kuprat on the research project. All of them are part of the DAAD supported research project with the topic “Universal Design Thinking”.


Bomboo Workshop – NID

The product design exchange students from Hochschule Hannover are busy at NID. Now they stay one week in India and are using the opportunities! Robert Wyszka shows it.


The daydreamer Robert and the realist Olga are blogging … :-)



Devraj Bhadra: 6 month + 6 month in Germany :-)

After my experience in Germany for 6 Months studying Produktdesign in HsH, Hannover and working on a project with Deutsche Bahn, I was really attracted to the flow of design in Germany and the enthusiasm with which design is considered. Besides my work experience, I also had a lot of time to see and realise how much design is there all around the cities everywhere in Germany and other countries in Europe. Being from India, I had a golden chance to mix my culture with Germany’s culture and design in my own mixed language. With all the experience and exposure, I had a chance to work with a German company, ISRINGHAUSEN, in the design team for a 6 month Praktikum for designing a public transport bus passenger seat. This was all possible because of the exchange and research program Universal Design and because of getting exposed to the design thinking of my design professor in HsH, Prof. Birgit Weller. Thanks Mr. Wagener – Manager Design and Styling ISRI – too

Thank you Germany!

Devraj Bahdra, Isringhausen, Karl-Heinz Wagener, Birgit Weller, Universal Design Thinking, Design Thinking


Cross-cultural topic: Gender Codes

Weller, Krämer Du Tarzan Ich Jane, You Tarzan Me Jane, Gender Codes

Weller, Krämer, Du Tarzan Ich Jane, You Tarzan Me Jane, Gender Codes

In everyday experience, do we really have to make that decision whether we are ›Tarzan‹ or ›Jane‹? This book, filled with findings from a gender coded world, helps to answer these questions.

The usage of stereotypes and Gender Codes in design and merchandising of products seems to be a secret recipe for success of businesses.

The comparison of ›findings‹ – objects of our daily life – demonstrates some aspects of Gender Design. The gendered assignment of objects is often surprising and legible on different features.

The coded objects are completed with examples that spare any Gender Coding and differentiate by function, ergonomics or preferences of utilization.

Product descriptions and press releases of manufactures or sales & distribution are complementing the ›findings‹. Some objects are additionally presented as they are shown in advertisement or on promotional websites.

Quotations on terms such as Gender, Gender Codes, Diversity etc. present a general overview of gender relevant terms.

The collection was compiled as part of the research project »Gender-specific design of products and usage concepts« by the Hochschule Hannover and the Hochschule für Technik und Wirtschaft Berlin and seeks to illustrate in a vivid fashion the category of gender and the classification of gender in design.

Birgit Weller, Katharina Krämer
You Tarzan Me Jane
Du Tarzan Ich Jane
July 2012, Blumhardt Verlag
300 Sites
ISBN: 978-3-932011-85-6


Experiences abroad


Siddharth Dasari, Malvika Sainath, Vijayendra Jadhavrao and Devraj Bhadra from NID studied six month at Hochschule Hannover. The DAAD provided scholarships to support the students. Last week they presented to Prof. Birgit Weller the work they did the last six month in Germany. She was pleased about the multifarious results. All of them have discribed there expiriences…

Siddharth Dasari, Graphic Design – I came to Germany with a lot of hope, to learn, to explore, to make new friends, to see a totally different culture and to also find out if we were in fact similar to each other. The experience opened me up to a world of possibilities, to a world where each and every person’s need is listened to and taken care of, to a world where design is given respect, importance and where you actually get to see the results, in public transport, urban spaces, general daily living etc. It is extremely important for young designers like us to be exposed to this wide range of opportunities, because India right now is on the fast track to growth, and design is slowly finding its place and importance. It is essential to know how people’s lives are made easier with simple design interventions.Germany was indeed a new world. A new possibility.

Malvika Sainath, Product Design – I am really grateful for this opportunity to study at Hochschule Hannover as it has given me the chance to explore a completely new scenario of design and culture. It has provided me with a number of new and exciting experiences. The change in context has enriched my perspective. It has been a valuable learning experience to interact with a variety of people and share thoughts and ideas on this platform.

Vijayendra Jadhavrao, Transportation and Automobile Design – Exchange program at Hochschule Hannover was all about learning a foreign culture and language, making new friends, creating new experiences and learning out of these experiences. Most importantly, it was all about getting inspired by exposing yourself to an environment with a rich material culture and values. The consideration for the need of each individual is reflected through design which is highly commendable.

Devraj Bhadra, Furniture and Interior Design – The professional attitude of people and the attention to detailing were very inspiring for me. Overall it was a unique learning experience to obtain a mix between Indo-German values through design


Congratulations to Siddharth Dasari, Silvia Recalcati and Giulia Peretti


Siddharth Dasari from NID is exchange-student at Hochschule Hannover. The work is a great visualization to the topic Universal Design Thinking.

„On December 3-4, students from 12 universities gathered for the Visualizing Marathon 2011: Berlin. Held at the Urania Berlin, this was the last event of the Visualizing Marathon 2011 program, which engaged students in data visualization competitions throughout the world. Students were challenged to visualize the impact of demographic shifts on Germany’s economy and healthcare system. With the country’s population expected to contract by 20% in the next 50 years, the European economy in crisis and government spending under scrutiny, students were tackling a critical issue — a point that Greg Farrett of GE emphasized during his welcome to the students. Expert designers Moritz Stefaner and Gregor Aisch offered students valuable tips and techniques during their workshops and answered questions after participants had the opportunity to delve into the data. Over the course of 24 hours, the teams of students took their projects from concept to sketch to finished visualization.

Congratulations to Siddharth Dasari, Silvia Recalcati and Giulia Peretti for their winning visualization, The Grand Aging Debate. Jurors praised the project’s sophisticated grasp of the topic and its polished presentation. As an overall image, it succeeds in immediately conveying the sense of an impending societal problem, and on closer inspection many details emerge to bolster the analysis.”


The third time – MOU


Prof. Birgit Weller is not only here to prepare and discuss the content of the Indo - German - Joint Degree Universal Design Thinking Master with academics and the industry. Another reason for her stay at NID Bangalore and Ahmedabad is the extension of the existing MOU - the memorandum of understanding. The faculty from Hanover are very happy to sign the MOU per pro the Vice President of HH, Prof. Dr. Günter Hirth. Pradyumna Vyas Director of NID, signing the MOU was pleased about the fruitful cooperation in the research project and the Competence Center Universal Design Thinking. For the future a lot of more topics to develop a german-indian-design-collaboration has been discussed with him.


First experiences with Metal Rapid Prototyping by Indo German Tool Room (IGTR)

The basic form is adopted from the natural form. In this case, designer adopted the form of scorpion for his product. The recommended material or this product is Stainless steel. Because this product required high strength along with high corrosion resistance properties, as this product will be touch of water and humid atmosphere. Making a mockup prototype with conventional machining was an option but the shape was the limitation in this particular project. Thus, we decided to go for rapid prototyping.

Now in India, Institutions like NID, IIT has RPT facilities and Industry also offers serviced in this area. But nobody has In-house Metal Rapid prototyping services . This process is introduced by Indo German Tool Room (IGTR), Ahmadabad in India. Since Franklin Kristi, who is voluntarily involved in design detailing process studied from IGTR and currently working with NID has taken up this project further for metal prototyping. Even IGTR has not done any commercial/research based work on this machine, and they were also curious to take this project as start up event. Hence, this was the first project of metal RP in its kind, we faced lots of difficulties from the initial stage. We had to convert the 3D model in to various formats to stick to our dimensional parameters. During the conversion the model deformed (see fig 1.0). This requires some more work on 3D model.

We tried making the first RPT, which unfortunately scaled down automatically by 50% by the machine. The componene required 110 mm length and the output component was not having length more then 55mm.

After the first attempt we went for the other try and this time we got the better output. Still we are not satisfied with the surface finish, IGTR also assured us to make one more prototype of same design once they work out the technical difficulties resolved. Please see the images of final prototype in process.


Tim Krahmer, Student Designer; Exchange Program Universal Design Thinking NID–HH; University of Applied Sciences and Arts, Hannover- Germany
Franklin Kristi, Technical Consultancy from NID
Ketan Panchal, Prototyping Process-IGTR
Rapid Prototyping Machine: Concept Laser, laserCUSING® , Germany


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