Archive for April, 2013

In India Again

It has been a long time since I have posted in this blog the last time. 2009 – I was one of the first exchange students and scholarship holder from New Passage to India. What a great time at NID!
Now – being in India again, I am taking the opportunity of quickly posting my purpose of stay here in Pune.

Currently, I am following my Masters studies in Automotive Design at TU Delft, the Netherlands. Since this is my final semester, I was searching for a great opportunity of pursuing my Thesis project under guidance of an automotive company in the Indian context. I am very happy to join the global company Tata Motors Ltd. in Pune for 6-8 month. Getting the chance of working for Tata Motors will hopefully provide me a comprehensive understanding of the automotive design process. It will give me an insight in how the Indian companies are structured and how the work culture is defined. It will be of great value in terms of gathering knowledge in Indian transportation and networking.

During several stays in India before, it became visible to me that India’s identity is getting diluted due to western products that are launched in the Indian market. Designers are responsible for providing modern and high-tech solutions based on a strong Indian identity. I believe that the socio– cultural context and the people are the two most important factors that should be taken into consideration in order to design meaningful products suiting the context. For mentioned reasons, I want to embed the Indian identity in my design proposal for the vehicle I have to design for Tata Motors.

My first weeks went very exciting. Working in an Indian company is structured differently compared to German companies. I am very looking forward to the coming months.

Kristian Groth


natural dyeing

indigo vats

Julia Schack