Archive for Praveen

Research Project - Retail Environment

The retailing system utilizes Information as a key element. It’s a domain of perfect competition and the most effective way to drive a consumer the make a choice, which is the most profitable for the manufacturer and the retailer is by “correctly” representing the “Right” information. The consumer’s choice about products/commodities displayed in their “Natural” or Original state is purely experiential. It’s the “Branded” products which need appropriate explanations and sometimes, safeguarding. The consumer can be overloaded with information to make a confused choice, Can be provided with basic information to drive him for a first experience, can be lied to, to make a forced decision, or can be left on his own to make a wild choice. I’ll write about an experiential difference before touching a topic related to my research project.

Impression

From a standalone point of view, the first and biggest difference I experienced was about Mobility, Sometimes it’s takes less time in walking between two stops than using the Trains. Between any two points I had 4 choices, walking, Taxi, Train and Bus. However the transportation cost is much more than the Indian counterparts.

My Parents hometown is roughly as large as Hannover, and  for same distance I Usually have 3 (sometimes 4) choices, walking or TriCycle for short distance and City Bus and Auto-three wheeler for long  distances which are extremely over crowded and not at all inviting for people with more than 15% physical disability and in-fact, are often include health and life hazards. It is because the Shared Transportation elements in Indian cities (the Auto-rickshaw, Privatized City Bus system, the Local train system) are still able to capitalize on the emotions of the people. (large number of people obliged to reach their destination on time if not in time). And after further research and information gathering I found out that the same scenario exists in a developed country like Japan too.

Observation

Coming back to My original research topic, Retailing, I focused on the sense of time for a while. The difference in experience could be perceived as follows.

In a Micro-retailing scenario (A typical Indian general grocery store) if there are many customers, the shopkeeper and his assistant are lively communicating with the customers, may be in parallel, may be one by one, and even if the customer is not active, he/she does not feel like waiting, because when he/she is not ordering, still he/she is seeing the shop keeper talking and moving goods. So in customer’s perception, the time passes at the same pace during whole process.

Shopping

In a superstore, the customer is left alone with the array of goods, and he/she is intensely and freely involved in making choices and doing the bill calculations etc. and time passes quickly in this process. When the customer finally reaches the “Queue” where he/she has to  pay, and starts waiting for his/her turn, the time slows down. The clock speeds up again when the counter clerk is rapidly swiping the bar codes and making the bill, it’s an excellant display of Motor-Coordination, by the time the customer is able to pick up even half the items from the counter, the clerk is already done with all the billing, weighing and printing process and is waiting for you to make payment.

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teacher exchange

Marie Kuprat and Katharina Krämer stay now at NID for two months. Both of them work with Birgit Weller on the research project ”Adaptive Solutions in Universal Design”. They will report on the latest development of the project and coach a student project as young teachers on NID. They take a part in the project: „simple products” with Praveen Nahar.

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Final day.

I am not going to write anything about the wonderful experiences with the team. Neither I’ll write about the zeal we felt while working out our ideas on table or in the lawn. So here is the Concept I displayed on the final day. And truly speaking I am still not satisfied. While Developing this Idea, I took insights from real life examples like memorizing things by color association, drawing attention towards “special” looking things, Modularity, Intuitiveness, Flexibility etc. etc. etc. and etc.

pillbox

The one aspect still to be worked out is “forgiveness”. what if I take the same tablet twice? what if I forget to refill it? what if the name on it gets erased and I cannot recall it? why should I take pain to rip off all the tablets from the airtight foils and keep them in tiny boxes? To me this concept is just a starting point. There is still a lot more to be done and the constraints are tough. How a simple piece of plastic can meet such big challenges? plus it has to be cheap enough to replace the packaging.

safe journey everyone. ;)

link for my photostream

http://picasaweb.google.com/deepak.singh.mech/GIDNID?authkey=Gv1sRgCKeAqqqwmOrN8gE&feat=directlink

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Wonderful Night Meal

After a lazzy Long day in the room yesterday We had a Refresher Dinner in the real Ahmedabadi Way!

Enjoyed it!tt

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Ahmedabad calling

holi-20071holi-20062Dear German team,
Greetings from NID !
Hope you all are gearing for India trip. We to are looking forward for great joint workshop. Its 35 degrees in Ahmedabad, hope you will enjoy summer here. Its also time to celebrate HOLI (Fesival of colours) is coming next week: www.holifestival.org

Logistics for the workshop has been made Prof Gunnar would be informing you all.

Here are some pictures of holi last couple of years…

praveen
NID

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